The Weekly Grill is Beef Central's podcast with host, Kerry Lonergan. Each week Kerry chats with a beef industry mover and shaker - turning up the heat and asking questions about the burning issues and topics that impact the beef sector.
Episodes
Friday Mar 17, 2023
Friday Mar 17, 2023
This week's Weekly Grill podcast focusses on Highland Beef Pastoral Co, a unique Australian certified grassfed beef supply chain targetting the United States home-delivery beef market.
As principal Murray Richardson explains, Highland Beef - somewhat unusually - was 'reverse engineered', in that the large US customer was found first, and the supply chain built around it. The business now manages a large and growing beef herd under a unique business model, but does it without owning one hectare of land.
Highland Beef is tapping into the growing population of US consumers looking for cleaner, healthier food options.
As a former Reserve Bank of Australia economist, Mr Richardson has taken a fresh and original approach to building and growing his business.
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